Case Study: Urban Planet achieves a 14% revenue increase with Diff Agency

YM Inc. boosts revenue 14% with Diff Agency

YM Inc.'s brand Urban Planet, a Canadian fashion retailer, faced the challenge of low add-to-cart rates on its product detail pages due to a complex design and a large number of SKUs. To enhance the customer journey and drive revenue growth, they partnered with Diff Agency for a Shopify Plus platform migration and e-commerce optimization project.

Diff Agency implemented a data-driven solution by simplifying the PDP design to reduce clutter and prominently highlighting the unique value proposition of low-cost shipping and returns. Through multivariate testing, they optimized the page for user behavior. This approach by Diff Agency resulted in a 10% increase in conversion rate, a 14% increase in revenue, and an annualized revenue impact of $426k.

YM Inc.