Case Study: Rocky Brands achieves a unified multi-brand eCommerce experience with Diff Agency

Rocky Brands unifies 9 storefronts with Diff Agency

Rocky Brands, a leader in premium footwear and apparel, faced operational bottlenecks and performance issues while managing its nine distinct brands on a legacy Salesforce platform. They partnered with Diff Agency to modernize their eCommerce ecosystem, seeking a flexible solution to unify their storefronts and streamline backend integrations.

Diff Agency designed and implemented a centralized, multi-storefront platform on Shopify Plus. The solution included a scalable architecture with a reusable design system, along with key integrations for ERP and product information management. This provided Rocky Brands with improved site speed, centralized operations, and a cohesive customer experience across all brands, positioning them for future growth.

Rocky Brands