Case Study: Progress Lighting achieves a scalable, personalized Shopify experience with Diff Agency

Progress Lighting streamlines digital operations with Diff Agency on Shopify

Progress Lighting, a provider of decorative lighting fixtures and ceiling fans, needed to modernize its inflexible digital platform to better serve its diverse base of builders, contractors, and homeowners. To address this challenge, they partnered with Diff Agency for a comprehensive migration and e-commerce implementation on Shopify Plus.

Diff Agency delivered a scalable Shopify solution featuring a modular design system, empowering Progress Lighting to manage content independently. They implemented tailored D2C and B2B experiences, including a custom account dashboard, to create personalized journeys for different customer segments. The new platform provided a future-proofed, manageable storefront that ensured a unified brand presence and a seamless shopping experience.

Progress Lighting