Case Study: Loopy Cases improves product discovery and conversions with Diff Agency

Loopy Cases cuts product count and streamlines discovery with Diff Agency

Loopy Cases, a popular brand of innovative phone cases, sought to optimize its Shopify Plus online store to improve product discovery and drive conversions. Their core challenge was to rework the product data model and navigation to prioritize case design first and phone model second, providing a more flexible and intuitive shopping experience for its customers.

Diff Agency implemented a comprehensive solution by streamlining the product data model to reduce redundancy and optimizing navigation with filtered views. This allowed users to seamlessly switch between phone models from the same page. The vendor also introduced a guided selection process with visual confirmations. The results included a significantly simplified product discovery journey, seamless navigation that eliminated back-and-forth clicking, and a more intuitive user experience that enhanced customer satisfaction.

Loopy Cases