Case Study: KITH achieves $13M in fraud prevention and stronger loyalty with Diff Agency

KITH saves $13M in fraudulent orders with Diff Agency

Diff Agency partnered with Kith, a leading fashion and lifestyle brand, to address a significant challenge. Kith needed to combat fraud on its limited-edition product drops to ensure its coveted goods reached genuine consumers instead of resellers, thereby protecting its brand integrity and customer trust.

The solution implemented by Diff Agency was a custom order management and approval system featuring a sophisticated rules engine for fraud prevention and a personalized loyalty program with a "trust score" algorithm. This approach saved Kith $13 million in fraudulent orders annually, increased new accounts by 9%, and boosted customer loyalty by over 80%.

KITH