Case Study: IDW Publishing transforms its online comic book experience with Diff Agency

IDW Publishing boosts direct-to-consumer sales with Diff Agency

IDW Publishing, a leading publisher of comic books and graphic novels, sought to transform its direct-to-consumer sales by creating an online experience that mirrored the community and excitement of a local comic book store. They partnered with Diff Agency to overcome challenges including boosting engagement, enabling pre-orders, showcasing exclusives, and ensuring a seamless migration to a new e-commerce platform.

Diff Agency redesigned and modernized the IDW Publishing website on Shopify Plus, implementing a robust pre-order system and exclusive content badges to enhance fan engagement. The project included a comprehensive UX review and a seamless data migration. As a result, IDW successfully created a thriving online community and significantly increased its direct-to-consumer sales.

IDW Publishing