Case Study: DeSerres achieves a modern Shopify Plus e-commerce experience with Diff Agency

DeSerres boosts mobile conversion 1.8x with Diff Agency

Diff Agency partnered with DeSerres, a leading Canadian art supplies retailer, to address the challenge of modernizing its e-commerce platform. The project involved a complete redesign and migration to Shopify Plus to create a more engaging user experience, improve mobile conversion rates, and streamline operations for its large product catalog and both B2B and B2C customers.

The solution implemented by Diff Agency included a total redesign with enhanced UX/UI, customized account interfaces for different customer types, and seamless omnichannel integration like in-store pickup. This strategic transformation resulted in a significant measurable impact, including a 1.8x increase in mobile conversion, a 12% increase in average order value, and a 35-40% reduction in bounce rate for DeSerres.

DeSerres