Case Study: BDO boosts lead generation with Diff Agency's Kentico website redesign

BDO boosts form submissions 300% with Diff Agency

BDO, one of the world's largest professional services networks, embarked on a global digital transformation to modernize its website and improve its ability to convert visitors into leads. The challenge, addressed with Diff Agency, was to enhance the design and user experience on the Kentico platform to better reflect BDO's global presence and attract more qualified traffic.

Diff Agency implemented a client-centric design approach, holding workshops to align the website's navigation with key buyer journeys. The solution focused on purposeful and aesthetic design. The results were significant, including a 300% increase in form submissions on industry pages and a 6% rise in organic sessions. Diff Agency's work also earned the project five Vega Digital Awards.

BDO