Case Study: Dallas Pets Alive boosts pet adoptions with Dieste’s Spoty Play campaign

Dallas Pets Alive drives 30+ adoptions with Dieste's Spoty Play campaign

The customer, Dallas Pets Alive, faced the challenge of encouraging more pet adoptions by helping potential owners become familiar with and relate to the unique personalities of their adoptable dogs. The vendor, Dieste, developed a solution using Spotify.

Dieste created "Spoty Play," a series of Spotify playlists for Dallas Pets Alive that allow listeners to get to know a dog's personality before adopting. This solution enabled users to visit each dog's profile directly from the app and apply for adoption online. As a result of this campaign by Dieste, the initiative led to over 30 adoptions and continues to grow with new playlists and pets.

Dallas Pets Alive