Case Study: AT&T achieves record Hispanic share growth with Dieste's Lily campaign

AT&T grows Hispanic share fastest in 12 months with Dieste

The customer, AT&T, faced the challenge of being overlooked in the wireless market by Hispanic consumers, who believed the best deals were only accessible through luck. The vendor Dieste was tasked with proving AT&T's commitment to providing transparent and equitable offers to this demographic.

Dieste developed a campaign leveraging the spokesperson Lily to quell anxieties and squash disbelief. This solution successfully broke records for AT&T, resulting in the fastest Hispanic market share growth over a 12-month period. Dieste also helped AT&T retain its customer base and achieve lower turnover than ever before.

AT&T