Case Study: a leading national health insurer improves Medicare AEP marketing with The Dieringer Research Group

Leading Health Insurance strengthens Medicare AEP marketing with The Dieringer Research Group over multiple years

The customer, a leading health insurer, faced challenges with effectively reaching Medicare consumers during the competitive Annual Enrollment Period. With a limited campaign footprint and lower-than-desired brand awareness, they partnered with The Dieringer Research Group, Inc. (The DRG) to gain intel to maximize their marketing spend and remain competitive.

The DRG implemented a multi-year ad tracking program to monitor campaign effectiveness and brand health. The solution used creative data collection and a custom brand equity scale to establish success benchmarks. As a result, the health insurer is now better equipped to evolve their media plan, make strategic budget decisions, and modify messaging to resonate with their target audience, driving brand awareness and purchasing.

Leading Health Insurance