Case Study: Lefebvre Dalloz Achieves Fast Compliance Across 70 Websites with Didomi and Tealium

Why did Lefebvre Dalloz trust Didomi and Tealium to bring 70 websites to compliance within a few weeks

Lefebvre Dalloz, a leading French legal and tax publisher and training provider, needed to bring around 70 websites into compliance with new CNIL cookie consent rules in just a few weeks. They turned to Didomi, alongside Tealium’s tag management and customer data platform tools already in use, to meet the deadline without sacrificing marketing performance.

Didomi implemented its Consent Management Platform across the portfolio, working with Lefebvre Dalloz’s team to test and adjust tags through Tealium IQ. The result was a compliant deployment across 70 websites in about two months, with roughly one day of work per site instead of the 3–4 days a homemade solution would have taken, plus an 80% consent rate and a significant gain in time and resources.

Lefebvre Dalloz

Jean-Marie Noble

Head of E-Commerce and Acquisition