Case Study: Free simplifies compliant user experience with Didomi

Why did Free choose Didomi to simplify its user experience

Free, one of France’s leading internet and mobile providers and part of the iliad group, needed a way to keep its 15 sites GDPR-compliant while maintaining a simple, seamless experience for users. Although Free has a strong in-house culture and prefers to build technologies itself, the scale of the consent/compliance challenge led the team to seek an external partner. It chose Didomi and its Consent Management Platform (CMP) to support this effort.

Didomi implemented a privacy UX and consent management solution with customizable consent banners, historical consent access, and cross-device functionality across web and mobile apps. The result was a more transparent, user-friendly experience for Free’s customers, along with easier management for internal teams and a personalized ongoing partnership. While the case study does not cite specific numeric gains, it highlights improved simplicity, better visibility into user journeys, and continued support for group-wide harmonization and compliance updates.

Free

Laurent Zhang

Head of Digital