Didomi
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Case Study: La Poste Mobile achieves 71% consent rates and stronger GDPR compliance with Didomi
A Didomi Case Study
La Poste Mobile reaches 71% consent rate with Didomi
La Poste Mobile, a mobile virtual network operator, faced the challenge of maintaining compliance in a fast-moving regulatory environment while justifying its decisions to leadership. To address this, they turned to vendor Didomi and its Consent Management Platform (CMP) to manage day-to-day consent.
Didomi provided a fully supported implementation, including technical guidance, a customizable banner, and Cross-Device functionality. This solution enabled La Poste Mobile to achieve a 71% consent rate, a strong performance in the telecom market that was an increase of more than 10 points. The results also included compliance that was documented and continuously monitored across all their digital properties.
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