Case Study: Shine achieves a 25% conversion rate increase with Didomi

How Shine was able to increase conversion rate by 25% after implementing a consent banner

Shine, a French neobank for entrepreneurs, needed a better way to manage cookie consent amid constantly changing privacy regulations. Its in-house consent banner required ongoing technical maintenance and lacked external guidance, so the company turned to Didomi for support with consent management and GDPR compliance.

Didomi helped Shine replace its in-house banner with a custom consent management platform, supported by onboarding, compliance reporting, customization, and tracking suspension before consent. The new banner delivered an 86% consent rate, kept compliance at 100%, and improved marketing performance, including a 25% increase in conversion rate and a 1.5% decrease in average CPA.

Shine

Bryan Blanchot

Global Marketing Manager