Case Study: Pierre & Vacances Center Parcs Group achieves cross-brand customer opt-in across 7 countries with Didomi's Preference Center

How Pierre & Vacances Center Parcs Group masters customer Opt-in across 7 countries and 5 brands

Pierre & Vacances Center Parcs Group, a 10,000+ employee tourism leader operating brands like Pierre & Vacances, Center Parcs and Adagio, needed a compliant way to master customer opt‑in across five brands and seven European countries. The group sought to build consumer trust, integrate online and offline journeys, reduce opt‑outs, enable cross‑brand marketing and ensure customers would consent to data sharing — goals they addressed with Didomi’s Consent Management Platform and a multi‑brand, multilingual Preference Center.

Didomi implemented a CMP for cookie compliance plus a bespoke, multi‑brand Preference Center (built with Didomi Elements) that supports delegated offline consent workflows, webhooks/APIs and a custom Adobe Campaign integration. The solution lets customers choose channels and brands, enables support teams to update CRM with delegated consent, and synchronizes preferences across channels. As a result, Didomi helped Pierre & Vacances Center Parcs Group increase gathered consents, improve CRM data quality, boost email marketing revenue, and deliver authentic omnichannel engagement in five languages across seven EU countries.

Pierre & Vacances Center Parcs Group

Salomon Bentolila

Customer & Data Director