Case Study: Mediahuis optimizes ads revenue with Didomi's Preference Management Platform

How media company Mediahuis leverages user preferences to optimize ads revenue

Mediahuis, a European media company operating across Belgium, the Netherlands, Ireland, Germany, and Luxembourg, wanted a better way to collect and use user preferences to personalize the experience and improve ad revenue. Rather than build an internal solution, the company chose Didomi’s Preference Management Platform to support its preference management and consent strategy.

Didomi implemented the Preference Management Platform as a second consent step on Mediahuis news websites, prompting users to accept or decline the use of account data for ads purposes. The approach delivered 60% positive consent, helping Mediahuis combine consent data with CRM and behavioral data for more targeted advertising campaigns, with results showing promise for improved ad performance and revenue.

Mediahuis

Frederik Leirs

Product Owner Personalisation