Case Study: Abeille Assurances achieves CNIL compliance and an 80% consent rate with Didomi

How fifty-five and Didomi worked together to ensure Abeille Assurances’ compliance and highest consent rate of the market

Abeille Assurances, a leading French insurance company with 15+ websites and 3 million clients, needed to meet the CNIL’s updated consent requirements by March 2021 while ensuring GDPR compliance. To help solve this challenge, the company worked with Didomi on implementing a consent management platform (CMP) across its digital properties.

Didomi, supported by fifty-five during the selection and technical rollout, was chosen for its ease of implementation, customization options, and ability to monitor consent performance. The solution was integrated with Adobe Launch and Tag Commander, and Abeille Assurances reached a consent rate of around 80% while becoming compliant with CNIL recommendations.

Abeille Assurances

Bethany Randall

Head of Web Analytics & CRO