Case Study: Orange achieves CNIL cookie compliance and higher consent rates with Didomi CMP

How does Orange ensure cookie compliance with Didomi

Orange, one of France's leading telephone operators and a major advertising network, faced the significant challenge of complying with new CNIL recommendations for cookie consent. These new rules required a positive action for consent, visual symmetry between accept and reject buttons, and presented a risk to the monetization of its digital advertising services. To address this, Orange partnered with vendor Didomi and its Consent Management Platform (CMP).

With the Didomi CMP, Orange was able to list all of its trackers, centralize its tag management system deployment, and conduct extensive A/B testing on its consent notice to optimize user experience and maintain high consent rates. This solution ensured full CNIL and GDPR compliance ahead of the deadline. As a result, Orange achieved greater user trust, avoided potential fines, and maintained high consent rates crucial for its business performance.

Orange