Case Study: Orange increases consent rates by 10% with Didomi's cross-device CMP

How did Orange increase its consent rate by 10% with the cross-device feature

Orange, France’s leading telecommunications operator, needed a way to manage user consent across its websites, mobile apps, and TV box while maintaining a strong user experience and high transparency around customer data. To address this challenge, Orange turned to Didomi’s Consent Management Platform (CMP), aiming to improve compliance and simplify consent handling across multiple screens.

Didomi implemented its CMP with cross-device functionality so consent could be collected and stored once and recognized across web, app, mobile, and TV environments. This reduced repeated consent prompts and helped Orange increase its online consent rate by about 10%, a measurable improvement the company attributes to Didomi’s cross-device features.

Orange

Jean-Baptiste Viet

Web Analytics Project Manager