Case Study: DDV Mediengruppe achieves 99% consent rate with Didomi

How DDV Mediengruppe reached a consent rate of 99% by implementing a CMP and cookie wall

DDV Mediengruppe, a leading publishing house in Saxony with around 1,200 employees and 70 high-traffic websites, needed a reliable way to bring its digital properties into compliance while minimizing traffic loss. The team struggled with an underperforming Consent Management Platform (CMP), limited support on privacy regulation updates, issues with non-IAB TCF vendors, and unreliable analytics.

Didomi provided the solution by deploying its CMP together with a German cookie wall provider, Content Pass, to deliver a fast, GDPR-compliant consent experience. The result was a smoother rollout, stronger trust, and a 10% increase in opt-in rates, reaching 99% consent on Saechsische.de; DDV Mediengruppe said it will use Didomi as its go-to CMP for nearly all its websites.

DDV Mediengruppe

Sebastian Finke

Head of WordPress