Case Study: Global Construction and Energy Supplies Company boosts shopper loyalty and drives opt-ins with Didomi's Consent Management Platform

How a global specialist in construction tools gives users control over their data, improving shopper loyalty and driving opt-in

Global Construction and Energy Supplies Company, a multinational supplier to the construction and energy industries, faced the challenge of unifying in-store and online consent and preference management to improve data quality, segmentation and explicit opt‑ins. They selected Didomi’s Consent Management Platform and Preference/Preference Management Center to give customers control over their data and make consent management seamless across touchpoints.

Didomi deployed a CMP across websites and mobile apps in 65 countries, integrated its Preference Management Platform with the company’s API gateway, imported 1M+ existing consent records and implemented a double opt‑in delegated consent flow via a company‑wide Preference Center. The Didomi solution delivered ensured double opt‑in consent, improved CRM data sanity, higher consent volumes (reported 36% consent rate), a larger addressable email audience and increased revenue from email marketing.