Case Study: Europcar boosts consent rates and data quality with Didomi and Addingwell

Europcar boosts consent rates by up to 30 points with Didomi

Europcar, a major player in the car rental market with a complex digital ecosystem, faced challenges in balancing compliance, data collection, and technical performance across its numerous websites and apps. With significant traffic making them highly visible to regulators, they needed a robust solution to streamline their multi-stack tracking environment and improve consent rates to enrich their data quality. They partnered with the vendor Didomi for its Consent Management Platform.

By implementing Didomi's CMP and customizing the consent banner, Europcar achieved a significant increase in user consent. The solution delivered an average increase of 8 to 12 points in consent rates across all brands, with improvements of up to 30 points in some countries. This led to an 8-12% improvement in collected events and a 20-25% reduction in page loading time, providing richer data for business insights while ensuring full compliance.

Europcar