Case Study: Chantelle achieves a 68% consent rate and +12% recovered traffic with Didomi

Chantelle reaches a 68% consent rate and recovers +12% traffic with Didomi

Chantelle, an international lingerie company, faced challenges with data compliance and tracking performance due to a fragmented and unreliable custom-built server-side system that was vulnerable to ad blockers. They partnered with Didomi to implement a Consent Management Platform (CMP) to strengthen their compliance framework and modernize their data collection practices.

By implementing Didomi's CMP, Chantelle established a more granular and transparent consent process. This solution, combined with server-side tracking from partner Addingwell, yielded significant results, including a 68% average consent rate, a +5 point increase in banner acceptance, and the recovery of +12% of traffic previously lost to ad blockers. Didomi provided Chantelle with a compliant, high-performing, and scalable data ecosystem.

Chantelle