Case Study: TRUMPF achieves a seamless customer experience with Diconium's centralized commerce platform

Seamless customer experience thanks to a central platform with new store and numerous convenience features

The high-tech company TRUMPF, a manufacturer of machine tools and laser technology, faced the challenge of replacing its previous online store and integrating it into a new, centralized platform. The goal was to optimize the user experience and prepare for an international rollout, requiring a seamless transition that maintained performance and core functionality. To address this, they partnered with diconium.

diconium developed a new platform with a redesigned store at its heart, featuring an intuitive machine-product matching system to ensure customers only see compatible parts. This solution successfully reduced incorrect orders and strengthened customer loyalty. The implementation resulted in a seamless user experience, more efficient operations, and enhanced overall customer satisfaction for TRUMPF.

TRUMPF

Tilmann Vogel

Solution Architect eShop