Case Study: a leading medical aesthetics company showcases Radiesse in immersive VR with Diconium

Leading Medical Aesthetics Company - Customer Case Study

A leading medical aesthetics company partnered with Diconium to create an innovative marketing tool for a key trade fair. The challenge was to showcase their biostimulant product, Radiesse, with a completely new and immersive VR experience using the Apple Vision Pro headset, despite the hardware not yet being officially available on the European market. This required developing one of the first apps in Europe for this new platform.

Diconium developed a customized app for the Apple Vision Pro, featuring an integrated 360° video that allowed users to explore the product's mode of action in an immersive 3D experience. The solution, which included 3D modeling and animation, was developed iteratively and entirely in-house. The app generated maximum attention and great enthusiasm at the trade fair, successfully positioning the client as an industry pioneer and achieving additional brand recognition.