Case Study: a leading global automotive manufacturer gains centralized customer analytics insights with diconium

Leading Global Automotive Manufacturer - Customer Case Study

The leading global automotive manufacturer faced data quality and utilization challenges due to its complex, multi-platform and multi-market web analytics infrastructure, preventing it from fully leveraging data for business growth. diconium was assigned responsibility for app and web analytics to develop a comprehensive approach.

diconium developed a holistic web tracking solution, creating a scalable data model and migrating systems to AWS. They built a centralized dashboard for improved insights and trained market teams on Adobe Analytics. This resulted in comprehensive, cross-platform insights for the organization and a reduction in open support tickets due to optimized processes.