Case Study: a leading drugstore company enters online commerce with diconium’s B2C/B2B platform strategy

Leading Drugstore Company - Customer Case Study

diconium provided strategic guidance to a leading German drugstore chain that had entered online retail later than its competitors. The challenge was to help the client build the necessary knowledge and provide the strategic and conceptual support required for a successful market entry into digital commerce.

diconium conducted competitive analyses and developed a business and operating model for both B2C and B2B operations. They selected a digital commerce platform, including SAP Hybris and CoreMedia, and a fulfillment provider to create a unified MCR shop platform. As a result, diconium successfully delivered an innovative online store for the client and provided ongoing support for the platform's development and growth.