Case Study: a leading automotive manufacturer consolidates digital sales channels with Diconium's Digital Commerce Platform

Leading Automotive Manufacturer - Customer Case Study

The leading automotive manufacturer faced the challenge of addressing new target groups and consolidating its naturally grown, diversified service infrastructure across various sectors and countries. diconium was tasked with developing new digital sales and service channels that were barrier-free, intuitive, and able to generate sales while maintaining a unified corporate identity globally.

diconium developed a comprehensive Digital Commerce Platform (DCP) to consolidate sales channels, including portals for new/used vehicles and parts. The solution, built on technologies like SAP Hybris and Adobe Experience Manager, also included further services like a vehicle personalization experience and a service booking tool. By implementing this platform, diconium successfully made the manufacturer's offers easily accessible, added possibilities for paid instant services, and guaranteed brand recognition across national borders.