Case Study: CARIAD drives digital sustainability engagement with diconium

How to position yourself as a thought leader for digital sustainability

The customer, CARIAD, an automotive software company for the Volkswagen Group, faced the challenge of actively engaging and empowering its 6,000+ employees to drive its digital sustainability transformation. They needed more than just technological innovation; they required effective change management to cultivate a culture of proactive engagement and forward-thinking around green tech within the mobility sector. Diconium was engaged to help address this internal mission.

Diconium designed and implemented a Green Tech Week for CARIAD, infusing innovative strategies for sustainable mobility through a diverse array of formats. Their solution included workshops, analyses, campaign design, and event coordination with inject sessions and speakers. This initiative successfully communicated the company's sustainability transformation approach to employees, resulting in significantly higher engagement on intranet articles and the creation of a valuable Green Coding Guide to champion digital sustainability.

CARIAD