Case Study: Häfele scales e-commerce content operations with Diconium's nearshore competence center

Häfele builds a nearshore competence center in weeks with Diconium

Häfele, a global specialist in smart hardware technology, sought to scale its regional e-commerce content capabilities without adding organizational complexity. The challenge was to create an independent, high-quality Competence Center that could operate as a true extension of its own organization rather than an external delivery unit. Diconium was engaged to address this need.

Diconium built and operates a nearshore e-commerce Content Management Competence Center in Porto, Portugal, following a Build, Operate, and Transfer (BOT) model. This solution enabled a very short time-to-hire, with the first team members joining within weeks, and provided Häfele with a fully integrated setup of locally recruited specialists. The results included stronger standardization, consistent execution across markets, and efficient, sustainable scaling of digital capabilities.

Hafele