Case Study: a global technology company identifies in-car data monetization opportunities with Diconium

Global Technology Company - Customer Case Study

Diconium was engaged by a global technology company operating in the automotive and sensor sectors to address a significant challenge. The client had access to a vast amount of high-quality in-car sensor data but needed to determine if there was a viable market for it. Their goal was to identify customer-centric and cost-optimized service opportunities and decide whether to pursue a new data-based business model, requiring validation of potential use cases and revenue.

To solve this, Diconium conducted a comprehensive value class analysis of the data to pinpoint monetization options. Their solution involved estimating prices by analyzing existing data marketplaces and gauging market demand through methods like Google Trend analysis. Diconium then validated these findings quantitatively and qualitatively with target groups, consolidating everything into a detailed market model and business case. This process successfully identified and prioritized relevant use cases, evaluated monetization opportunities, and assessed the revenue potential and customer willingness to pay, providing the client with the necessary insight to make a strategic decision.