Case Study: Endress+Hauser boosts Google visibility and customer acquisition with Diconium SEO strategy

Endress+Hauser - Customer Case Study

Endress+Hauser, an international supplier of measurement instruments and automation solutions, faced the challenge of restructuring its online presence to improve user experience and web findability. The company needed to better attract traffic and adapt its platform to meet the specific demands of its various country subsidiaries while ensuring a consistent global brand image. They partnered with vendor Diconium for digital advisory and SEO strategy services.

Diconium implemented a comprehensive SEO solution, beginning with an analysis and monitoring of the websites. They performed technical optimizations to improve crawlability and avoid duplicate content, alongside content-driven strategies like keyword optimization. These measures were then rolled out to the international subsidiaries. The project successfully enhanced search engine visibility for key pages by up to 77%, leading to increased traffic, longer dwell times, and expert market positioning for the local companies. Diconium's work established a unified corporate image and significantly increased the chances of new customer and partner contacts.

Endress+Hauser

Christian Geiger

Director Corporate Marketing Communication