Case Study: Trident wins teen appeal with creative gum packaging by Dick&Dave

Trident launches 16-pack teen gum designs with Dick&Dave

The customer, Trident, faced the challenge of creating a new chewing gum range to appeal to teenagers and offer them an inspiring alternative to candy and bubble gum. Dick&Dave Creative Agency was engaged to develop a solution for this product launch.

Dick&Dave's solution was the Trident Twist, which featured 16 unique designs for two flavors, a packaging overwrap that hid a fun 'Twist' on a boring image, and an addictive magnetic closure to engage fidgety teens. The agency's creative approach successfully addressed the client's goal of making chewing gum relevant and exciting for a younger demographic.

Trident