Case Study: Pringles refreshes playful packaging and brand identity with Dick&Dave

Pringles refreshes packaging for 70% of the year with Dick&Dave

Pringles faced a challenge with its customization strategy, which kept the brand on promotion 70% of the year. They needed a new visual identity and packaging strategy from Dick&Dave that would be consistently recognizable while still allowing for limited edition, flavor-specific, and local market customization.

Dick&Dave's solution involved a comprehensive redesign, starting with an updated look for the brand mascot, Mr. P. They implemented a fresh visual identity system to bring the "Playfully Eccentric" brand character to life through a range of new flavor-specific packs. This new system successfully paved the way for effective seasonal promotions and limited editions.

Pringles