Case Study: Hiway Federal Credit Union boosts engagement and simplifies digital banking with Dialogue Theory

Hiway Federal Credit Union lifts pageviews 39% with Dialogue Theory

Hiway Federal Credit Union, a $1 billion financial cooperative, partnered with Dialogue Theory to fuel membership and lending growth. Their challenge was to drive deeper engagement with their diverse members by reinventing their online banking experience, which required simplifying access to key tools and improving their search engine presence.

Dialogue Theory implemented a complete website redesign rooted in usability, performance, and accessibility. Their solution, deployed on a new CMS integrated with best-in-class digital banking tools, resulted in a 39% lift in pageviews and a 58% increase in average engagement time. The vendor's work successfully established a new industry-standard online experience for the credit union's members.

Hiway Federal Credit Union