Case Study: Cellebrum Technologies Ltd achieves rapid Mobile Radio scalability with Dialogic

Cellebrum Deploys Highly Successful Mobile Radio Service in India

Cellebrum Technologies Ltd, a provider of telecom value-added services in India, wanted to launch Mobile Radio, a low-cost mobile music service that could deliver an iPod-like experience to millions of users. The challenge was to build and scale the service quickly across a complex, multilingual market while keeping it affordable and reliable, so Cellebrum turned to Dialogic for signaling and media technology.

Dialogic implemented open-standards-based signaling and media products, including DSI signaling servers, Global Call software, and DM/V4800BC media boards, to power the service across 23 service areas. The result was rapid scale and strong reliability: Mobile Radio grew far beyond the expected 100 million transactions per month to more than 450 million transactions per month, while Cellebrum also reduced pricing from 7 rupees to 1 rupee per minute and expanded its catalog to 100,000 songs.

Cellebrum Technologies Ltd

Saket Agarwal

CEO