Case Study: Bay Talkitec achieves rapid, low-cost Video Yellow Pages innovation with Dialogic HMP Software

Bay Talkitec Combines SMS, 3G Mobile, and Video in New “Video Yellow Pages” Solution

Bay Talkitec needed a faster, more convenient way to deliver product information to mobile users, so it created a “Video Yellow Pages” service that would respond to an SMS message by pushing a short video to a 3G phone. The company used Dialogic HMP Software for Linux, along with its SmartCall ADT development platform, to build the SMS-to-video directory experience.

Using Dialogic, Bay Talkitec deployed the solution in just a few days instead of the 10–12 months a custom build might have taken. The TDM-based video gateway approach cut per-call costs by 70%, while enabling free video pushes for events like CommunicAsia and giving users a quicker, more engaging way to “window shop” on mobile.

Bay Talkitec

D. Arunan

Cofounder and Director