Case Study: Domino’s achieves simplified, scalable conversational pizza ordering with Dialogflow

Domino’s simplifies ordering pizza using Dialogflow’s conversational technology

Domino’s, the global pizza chain, wanted to modernize and scale its “Dom” ordering bot to handle the many complex paths and intents involved in ordering pizza. After evaluating NLU options in 2016, Domino’s chose Dialogflow for its ability to scale to many intents, its intuitive UI, and strong natural language processing to power richer conversational experiences across web, mobile apps, and devices with Google Assistant.

Using Dialogflow’s NLU and tooling, Domino’s quickly built and refined both simple interactions and complex ordering scenarios, enabling voice orders via Google Assistant and improving development and training efficiency. Dialogflow helped Domino’s meet or exceed every milestone, deliver a production-ready pizza bot faster than expected, and achieve performance that surpassed original expectations while making the system easier to train and evolve.

Domino's

Mandi Galluch

Digital Experience Program Leader