Case Study: International Brotherhood of Electrical Workers achieves higher member participation and dramatic time savings with DialMyCalls

How DialMyCalls Helped A Labor Union Increase Member Participation And Engagement

The International Brotherhood of Electrical Workers (IBEW), a labor union representing about 750,000 electrical workers across utilities, construction, telecommunications and more, faced a major communication challenge. Relying on printed newsletters, emails and one‑on‑one calls — with IBEW leader Scott Thrower spending up to 20 hours a week on outreach — made messaging slow, inconsistent and difficult to track.

By adopting DialMyCalls’ automated voice and text platform, Thrower was able to segment contacts into roughly 18 groups, schedule broadcasts and use a vanity number, cutting weekly outreach from hours to minutes. The result was more consistent, cross‑generational communication, higher meeting and event participation, and significantly improved time management for union leadership.

International Brotherhood of Electrical Workers

Scott Thrower

President and Assistant Business Manager