Case Study: Vivre En Ville boosts climate awareness across Quebec with Dialekta

Vivre En Ville reaches 84% more video views with Dialekta

Vivre En Ville, a non-profit organization, faced the challenge of raising awareness about reducing carbon footprints across the diverse population of Quebec. With the financial contribution of the Quebec government, they partnered with the agency Dialekta to create the "Reduce Our Footprint" campaign. The primary obstacle was educating a vast audience with varied beliefs and motivating them to change their daily habits to combat climate change.

Dialekta implemented an innovative solution by targeting Generation Z on TikTok. They created a series of comedy sketches and leveraged the platform's Stitch function to encourage user collaboration and content sharing. These videos were then rebroadcast through news outlets to reach older demographics. The campaign successfully reached over half of Quebec's population, generating 84% more video views than estimated and driving nearly 50,000 sessions to a custom microsite. Dialekta's strategy also resulted in 15,000 competition sign-ups and a significant increase in newsletter subscriptions, demonstrating highly effective regional awareness and engagement.

Vivre En Ville