Case Study: Tel-jeunes boosts Gen Z podcast awareness with Dialekta

Tel-jeunes reaches 75,000 Gen Z viewers with Dialekta on a $3,000 budget

Tel-jeunes faced the challenge of promoting its new podcast, "Dans la bulle," to a Generation Z audience with a highly limited budget. The goal was to reach young people aged 13 to 24 at the precise moment they were seeking answers online and direct them to the podcast's reliable content. Dialekta was enlisted to develop and execute a targeted digital media strategy.

Dialekta implemented a solution utilizing contextual targeting on Google Adwords and a strategic YouTube campaign. They targeted specific "how to" search queries to place ads in front of users at their moment of need. With a budget of only $3,000, the campaign reached nearly 75,000 young individuals. The results were highly successful, with 40% watching at least one episode and over 8% immediately watching a second, demonstrating strong engagement. Dialekta's approach maximized the limited budget and achieved significant visibility for the podcast.

Tel-jeunes