Case Study: Point S achieves double-digit growth with Dialekta

Point S boosts SEO revenue 41% with Dialekta

Point S, a tire retailer, faced the challenge of generating double-digit growth in Quebec's extremely competitive and saturated winter tire market. Their budget did not allow for complete media domination, making it difficult to stand out and achieve a good return on investment. Dialekta was engaged to help increase online tire sales through SEO and SEA.

Dialekta developed a strategy powered by a custom weather-related script that dynamically adjusted ad budgets, bids, and creatives city-by-city across Quebec based on temperature drops and snowstorm forecasts. This technology-enabled approach, combined with creating optimized content and fostering SEO/SEA synergy, allowed Point S to dominate search engines at the most critical moments. As a result, Dialekta helped Point S achieve a 69% increase in revenue, a 42% improvement in ROI, and a 41% boost in SEO revenue, greatly exceeding their objectives.

Point S