Case Study: Multi-Prêts Mortgages Boosts Franchisee Participation with Dialekta

Multi-Prets Mortgage - Customer Case Study

Multi-Prêts Mortgages, one of Canada’s largest mortgage brokerages with more than 6,000 franchised brokers, needed a better way to manage digital marketing across its network. Without a centralized strategy, franchisees were creating duplicate campaigns and even competing against each other, causing inefficiency, brand inconsistency, and administrative chaos. MPH turned to Dialekta for a centralized digital marketing solution.

Dialekta implemented a flexible, centralized platform built around a collaborative dashboard, standardized campaign management, and franchisee management. The new system helped franchisees share efforts instead of working independently, leading to a 1,285% increase in participation, a 385% improvement in campaign effectiveness, and a 65% reduction in cost per acquisition.

Multi-Prets Mortgage

Sylvain Mantha

VP Sales & Marketing