Case Study: Multi-Prêts Mortgages optimizes franchisee digital marketing with Dialekta

Multi-Prets Mortgage boosts campaign effectiveness 385% with Dialekta

Multi-Prêts Mortgages, one of Canada's largest mortgage brokerages, faced a challenge with its decentralized digital marketing. The lack of a centralized strategy led to franchisees operating independently, creating duplicate efforts and internal competition, which degraded the company's image and caused administrative chaos. To overcome this, they called upon the vendor Dialekta to deploy a solution for optimizing these efforts.

Dialekta implemented a flexible, centralized solution featuring a collaborative dashboard and standardized campaign management. This approach encouraged franchisee participation and streamlined processes for the parent company. The results were significant: a 1,285% increase in participation, a 385% increase in campaign effectiveness, and a 65% reduction in cost per acquisition, allowing all franchisees to benefit from the optimized strategy.

Multi-Prets Mortgage