Case Study: GSoft Boosts Canadian Brand Awareness and Leads with Dialekta’s 360° B2B Media Campaign

GSOFT boosts applications by 974% with Dialekta

GSoft, a company specializing in software to enhance employee experience, faced the challenge of increasing its brand awareness and capturing the attention of busy business decision-makers across Canada. To address this, they partnered with the vendor Dialekta to execute a creative B2B campaign.

Dialekta implemented an integrated 360° media strategy that combined personalized outdoor advertising near company headquarters with digital retargeting on LinkedIn and a YouTube activation. This solution generated over 100 million impressions, 4 million engagements, and led to a 974% increase in applications for GSoft, demonstrating the campaign's significant measurable impact.

GSOFT