Case Study: Desjardins raises cybersecurity awareness across Quebec with Dialekta

Desjardins reaches 25 million views with Dialekta for cybersecurity awareness

Desjardins faced the challenge of needing to raise awareness among Quebecers about online fraud risks and good cybersecurity practices without making its audience feel guilty. The financial institution needed to tailor this message to diverse age groups. To achieve this, they partnered with vendor Dialekta to employ creative and innovative methods.

Dialekta's solution involved collaborating with popular TV shows to create humorous scenes featuring beloved characters encountering risky online situations, paired with expert advice from Desjardins. This content was distributed across multiple platforms. The campaign was a resounding success for Dialekta, generating over 25 million views and 64 million impressions. It reached over 5 times the Quebec population and led to more than 150,000 people seeking additional information. Most importantly, Desjardins observed an increase in cybersecurity-conscious behaviors among its members.

Desjardins