Case Study: Desjardins Insurance boosts premiums and engagement with Dialekta’s B2B2C campaign

Desjardins Insurance boosts administered premiums 9% with Dialekta

Dialekta partnered with Desjardins Insurance to address a key challenge. The customer needed to humanize its group insurance products and increase its visibility in the English-speaking Canadian market. The goals were to better connect with market intermediaries and plan promoters, and to successfully introduce a new gender affirmation insurance offering without stigmatization.

The solution involved a creative B2B2C campaign that gave voice to plan beneficiaries, established a credible content hub in partnership with CBC, and used compassionate storytelling. Dialekta's strategy utilized targeted media and authentic testimonials. The results were significant, generating over 30 million impressions and more than 34,000 content reads. Most importantly, Dialekta helped drive a 9% increase in Desjardins Collective Insurance's administered premiums following the campaign.

Desjardins Insurance