Case Study: Desjardins boosts mortgage engagement and member acquisition with Dialekta's content-led media strategy

Desjardins boosts qualified mortgage visits by 80% with Dialekta

Desjardins, a major financial cooperative, faced increased competition in the Quebec mortgage market. Their challenge was to highlight their caring brand and advantageous offerings to earn the loyalty of current members and attract new ones, particularly first-time home buyers who were anxious about the process. To address this, they partnered with the vendor Dialekta for a 360° media strategy.

Dialekta developed an educational webseries, "Our Eco Home," featuring a Desjardins consultant to guide buyers and demystify the financial process. This content was promoted across multiple platforms and supplemented with podcast and infographic partnerships. The campaign was a major success; it surpassed video play objectives by over 50% and delivered 20% more media impressions than estimated. Most importantly, Dialekta's solution drove an 80% increase in qualified mortgage site visits, a 70% rise in online mortgage requests, and exceeded member acquisition goals by 17%.

Desjardins