Case Study: Mercury Media saves time and boosts media efficiency with Dial 800

Dial800 Saves Time for Large Independent Media Company

Mercury Media, a large independent performance media company, needed a better way to track and prove the ROI of its direct-response marketing across channels. To support campaigns for clients with strict performance requirements, the agency partnered with Dial 800 and used its phone-number solutions as part of its media strategy.

Dial 800 provided Rapid Recall, hybrid, and vanity numbers, along with a single platform for viewing and analyzing call data across Mercury’s locations. The result was improved media efficiency, better campaign insights, and more effective lead generation, helping Mercury maximize the value of its media buys and increase calls.

Mercury Media

Nicole Cordero

Vice President, Hispanic Strategy and Planning